Maersk Mexico

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Mexico is one of the world’s largest open economies, and the Maersk Group enables trade that drives economic growth and job opportunity. Following an infrastructure investment of $1 billion Maersk needed an ambitious storytelling project – across content genres – aimed at raising their profile not just in Mexico – but globally. The aim was to grow Maersk Group’s authority and credibility across the digital ecosystem by building online relationships and seeding key messaging while shaping perceptions and influencing behaviours with stakeholders in the region or with an interest in the region and its issues. Maersk chose Miran for the project after we created a highly successful content series for them in Africa.

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